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The project

So inside and outside weigh the same.

MAAT was born from an uncomfortable question: why do so many brilliant people feel empty right when everything is going well? This is the project we built to answer it.

The MAAT feather in paper cut IMG-N02 Paper cut: the MAAT feather on a scale Portrait 3:4 · 1200×1600 px

The intention

A heart as light as a feather.

In ancient Egypt, Maat was the principle of balance, truth and order. Her symbol was a feather: at the end of the road, the heart was weighed against it. A light heart belonged to a life lived with coherence.

That's what we're after: that what you do on the outside and who you are on the inside weigh the same again. No more success at your own expense, and no wellbeing at the expense of your dreams. Coherence.

The structure

How MAAT is organized.

One center and several doors. At the center is the mentoring; around it, everything that sustains it day to day and brings it to more people.

The center

MAAT Mentoring

4 months and 16 sessions with your mentor, one principle a month: Gratitude, Love, Intention and Will.

See the method

Every day

The MAAT app

A morning check-in, an evening close and your habits in plain sight: the practice that holds the change between sessions.

In person

Experiences

Retreats, ceremonies and expeditions to integrate in the body what you work on in the mind.

Discover them

Afterwards

comuni-MAAT

The community of those who have completed the process, to keep growing together.

Free

Content and tools

The YouTube channel, the Substack essays and the self-knowledge tests, to start today.

See resources

For teams

Organizations

Workshops, tailored programs and retreats for high-demand teams.

For companies

Experiences

Life is one great ceremony.

It's made of daily moments and rituals, conscious or not: how you wake up, how you eat, how you decide, how you close the day. At MAAT we learn to live them with intention.

And when we meet in person, what we've learned settles into the body. In-person gatherings amplify the knowledge gained and the new friendships born along the way.

A MAAT retreat in nature IMG-N04 Photo: MAAT retreat 16:10 · 1600×1000 px

Pause

Retreats

Days away from the noise to integrate the work, with practice, nature and community.

Message us to hear about the next one
A MAAT ceremony IMG-N05 Photo: MAAT ceremony 16:10 · 1600×1000 px

Honor

Ceremonies

Rituals to mark an ending or a beginning: giving weight to what you leave behind and to what you choose.

A MAAT expedition IMG-N06 Photo: MAAT expedition 16:10 · 1600×1000 px

Explore

Expeditions

Purpose-driven trips in small groups, where the journey also teaches.

Values and community

Learn, live and connect.

  1. Learn

    With substance

    Philosophy and science, not pretty phrases. If it can't be practiced on Monday, it doesn't make the cut.

  2. Live

    In the body

    What you understand has to be lived: in daily practice, in nature, in your decisions.

  3. Connect

    In Comun-Unidad

    No one changes alone. comuni-MAAT brings together those who've been through the process to keep growing together.

Portrait of Rubén Rojas IMG-N03 Photo: portrait of Rubén, mid shot Portrait 4:5 · 1600×2000 px

The founder

Rubén Rojas

For more than 8 years I worked as a strategist alongside business owners and executives. I saw the same pattern again and again: brilliant on the outside, exhausted on the inside. And at some point I saw myself in that pattern.

What got me out wasn't one more course. It was Stoic philosophy as a daily practice, neuroscience to understand how we actually change, and the pilgrimages that made me listen. MAAT is the process I wish I'd had.

  • 01MAAT mentoring. Where it all starts: the 4-month process to regulate what you feel and decide with calm.
  • 02MAAT's writing. The "Basic Guide to Good Living", where the method is put on paper.
  • 03The app and the digital environment. The daily practice that holds the change between sessions.
  • 04Retreats, expeditions and experiences. The in-person gatherings that integrate what was learned and bring the community together.
See my professional background

Who is behind it

One founder and a network of allies.

Rubén personally guides every mentoring process. For some experiences, outside facilitators and allies join in, chosen for what each gathering needs.

Clarity session

Limited spots each month. It all starts with a conversation.

Pick the day and time that suit you best for a private, free session.

Pick your time

Choose the day and time that suit you best. Free, no commitment.

See available times